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Peak Performance: sharpen your focus

The joy of being on point. How clarity, focus and mental dexterity can help you excel at the things you care about

Sharpen Up
Our mental and physical performance are inextricably entwined. It's hard to feel at our peak if our attention span, memory or ability to focus are out of step. These abilities vary over the course of our lives as age, stress, sleep and hormones impact our brain's activity.

Feed Your Brain
Our brain is just like every other organ in our body: it needs a supply of good nutrients. Actually, your brain is your most hungry organ, consuming 20% of your energy, so it is vital it is well fed. Stimulants like caffeine help in the short term, but operate by borrowing Peter to pay Paul: increasing dopamine while simultaneously depleting reserves.

Gain Your Advantage
When we think about the factors that contribute to performance, we rarely give much consideration to food. Food has a direct impact on our cognitive performance, which is why a poor decision at lunch can derail an entire afternoon. Research indicates that eating fruits and vegetables throughout the day isn't simply good for the body, it's also beneficial for the mind. Good fats are also essential to stimulate productivity. Choosing a proven supplement will give you the advantage.

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