The Beauty Fix

Keratin is a major structural component of hair, skin and nails.

What Are The Benefits Of Taking Keratin?
Keratin plays an important role in the health of the body. Keratin is one of a family of fibrous structural proteins known as scleroproteins, and is the key structural material in hair, nails and the outer layer of skin. We lose keratin as we age, which can lead to damage and visible signs of ageing. As a major component of hair, skin and nails, it helps keep us looking healthy, naturally. Evidence suggests a daily dose of this ingredient provides significant beauty benefits.

Is Keratin Good for Hair?
The unique ability of Keratin to bond with hair in the body has been shown to reduce hair loss and improve the strength, brightness and lustre of hair. Studies show that after 30 days there is a 65% increase in hair glossiness, and a 18% increase in hair structure and growth.

What Does Keratin Do for Nails?
Stronger, healthier looking nails are the goal. It is capable of binding with the nail and providing improved strength, elasticity and moisture retention. Studies show that after 30 days there is a 88% increase in nail colour recovery and 88% harder nails.

How Does Keratin Work on Skin?
It reduces fine lines and wrinkles and promotes firmness and elasticity in skin by improving the protein structure, improving moisture retention, and reducing redness from inflammation or sensitivity. This powerful cosmeceutical improves the brightness and radiance of skin through its ability to promote the production of the enzyme SOD (superoxide dismutase) and the powerful antioxidant glutathione. Studies show that after 90 days there is an 80% increase in the smoothness of skin.